Montreal · 2013 · Built Outside the System
3 Percent Global did not start as a label. It started as a state of mind — between two friends, in Montreal, around 2013.
Fritz-Joël Clerveaux — known as Rosalvo — and a childhood friend had a concept forming in their heads from a young age. The idea was simple and irreversible: in any field, in any era, only 3% of people operate at the level required to build something that truly lasts. The other 97% are waiting. Waiting for permission. Waiting for the right moment. Waiting for someone to tell them they are ready.
The 3% never wait.
At the time they were in high school. They turned the concept into a movement. Others started to follow. It was a youth thing — but the foundation was real. Two young people with a vision, building something from nothing, refusing to accept the limitations of the system around them.
With time, Fritz-Joël kept going further. The concept became a structure. The structure became an infrastructure. And that infrastructure became what 3 Percent Global is today — and what it is still becoming.
To understand 3PG, you have to understand what the 3% actually means.
It means understanding the matrix you operate in — the financial systems, the cultural systems, the political systems — and being fully conscious of how they work, who they serve, and where you stand within them. Not to complain about it. To operate above it.
It means knowing who you are. Constantly improving the person you are. Being free — financially, mentally, spiritually. And then turning around and making the people around you free too. Sharing your resources. Sharing your tools. Sharing your knowledge. Not hoarding it — transmitting it.
It means being aligned with your spirit and the world beyond what you can see. Being your own boss. Accumulating knowledge relentlessly — not to perform intelligence, but to better understand the universe you live in. Always learning. Always improving. Always pushing further.
This is not a slogan. This is a daily practice. And it is the standard against which every decision made inside 3PG is evaluated.
3 Percent Global is not centered on the label. The label is one pillar of something much larger.
The real mission of 3PG is to build an infrastructure that exists entirely outside the systems the world has accepted as permanent — the music industry, the banking system, traditional finance, real estate, politics, corporate structures. Not to destroy these systems. To build something parallel to them. Something that does not depend on them.
For creators and artists, 3PG operates like a major — but without the extraction. Full ownership. No gatekeeping. An infrastructure that lets aligned artists and independent labels scale with confidence, without doubt, according to their own skill and vision. Think universal in reach, but sovereign in structure.
For people building in real estate, finance, or any other field — the same logic applies. 3PG is designed to be a home for those who are building outside the 97%. Not exclusive to one culture, one race, one nation. Open to every people, every nation, every creator who is ready to stop waiting.
Today, 3PG occupies three pillars: music, real estate, and finance. These are not separate businesses. They are one ecosystem. One infrastructure. Built to last 50 years and beyond.
The label. The catalogue. TroubaTrap. KonpaTrap. Masters fully owned. Artists fully sovereign. An infrastructure for independent creators who refuse to give away what they build.
Generational wealth is built in land and structure. 3PG is building the infrastructure for aligned operators to acquire, develop, and hold assets outside the traditional system.
Every revenue stream structured for permanence. Capital optimization. Financial sovereignty. The tools and frameworks to build wealth that outlives the moment — by design.
This infrastructure is not for everyone. It is for those who are already building — regardless of where they started, what they look like, or which nation they come from. Alignment is the only requirement.
“Bridging Roots and Streets.”
— Rosalvo